Nationwide Insurance: Alphabet Soup

McKinney Durham,NC campaign for Nationwide Insurance. A Nationwide representative was able to track down the World’s Greatest Spokesperson in the World on a snowy mountaintop, his home since giving up the spokesperson business because he “cared too much.” The first ad in the campaign, "Launch," reveals his dramatic decision to represent Nationwide and return to the work for which he had become known as the best in the business. Two digital vignettes, "Transition" and "Alphabet Soup" continue the story of the World's Greatest Spokesperson in the World.