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LG: Digital Ponder Beard

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LG’s “Give It a Ponder” campaign is designed to educate teens on the dangers of mobile bullying and texting inappropriate photos. With the help of James Lipton and his beard, the campaign teaches impulsive teens to stop and give it a ponder before they text, using an iconic symbol of thinking: stroking a beard.This week Y&RNY launched a new video chat plug-in that lets anyone grow a beard, perfect for pondering. For the FIRST TIME EVER, facial recognition technology was combined with an animated video chat effect. In just 30 seconds, people can surprise their friends by going from a bare faced teen to a lushly-bearded man. Or woman. Teens can grow a realistic-looking beard that tracks with the movements of their face. A pop-up message appears directing their friends to The app is posted on the website and is made to work with common video chat software like AIM and ichat.
Credits Other credits

Global Creative Director: Darren Moran

Executive Director of Content Production: Lora Schulson, Nathy Aviram

Group Technical Director: Martin Coady, VML

Flash Developer: Marc Brown, VML

Application Development: Julien Dufrenne

Application Development: Art Shectman, Elephant Ventures

Application Development: Matt Grippo, Elephant Ventures

CG Artist: Kevin Ives, The Mill

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