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XXXX Gold: Barra

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On Sunday night, Lion Nathan unveiled its latest TVC for XXXX GOLD – the second biggest selling beer in the country. The new campaign, entitled "Beach Shack", was developed in partnership with BMF and features a reinvigorated approach to the 'four men and a dog' format that XXXX GOLD fans know and love, whilst maintaining the focus on Aussie mateship and ingenuity for which the brand is famous.BMF’s Executive Creative Director, Warren Brown, explains the new take on classsic XXXX advertising. “XXXX GOLD has its heart in the concept of mates enjoying a few beers and a few laughs in relaxed surroundings – that’s why the Jacko campaign worked so well and ran for as long as it did. It was time to wave those guys goodbye but, with a new group of mates led by Brucey, the good times will continue and give XXXX drinkers plenty to laugh about in the future.”
Credits Other credits

TV Producer: Sue Stewart

Planner: Simon McCrudden

Group Account Director: Lisa Ramsey / Patrick Cahill

Account Director: James Kennedy

Account Manager: Ben Glasson

Media buying: ZenithOptiMedia

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