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Subway: Egypt

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Based on the briefing from MMB's Boston creative team, which presented several vignettes featuring different people doing the "$5 Footlong gesture," BNS project directors Eric Adolfsen and Mario Stipinovich and their colleagues were given total creative freedom with environments, styling, and editorial for two different spots. Presenting a slightly surreal and unpredictable cast, and art direction that unifies the diverse ensemble with the Subway brand, these spots have aired across the U.S. throughout the coverage of the Vancouver Winter Olympics. BNS is now at work on another campaign spot for the agency and Subway.

From Eric Adolfsen and Mario Stipinovich: "This was a really great showcase of how BNS handles every single aspect of a production. We worked closely with the agency on the script and treatment, designed the environments, handled all elements of the live-action from casting to wardrobe to principal photography, and last but certainly not least, handled all of the visual effects, CG, and post. It's quite a lot to get done in a few weeks! But the truest measure of success is that the client already came back to us to develop another commercial that is currently in production."
Credits Other credits

Advertising Agency: MMB

City/State: Boston

Managing Partner: Chad Caufield

Management Supervisor: Matt Fallon

Production Company: Brand New School

City/State: Bicoastal, USA

Directors: Eric Adolfsen, Mario Stipinovich

Art Director: Mike Calvert

Creative Director: Jonathan Notaro

Managing Director: Danny Rosenbloom

Head of Production: Devin Brook

Cinematographer: Pat Notaro

Line Producer: David Wolfson

Post Producer: Steve Holiner

VFX Supervisor: Vadim Turchin

Designers: Kristen Basile, Scott Cohn, Kim Dulaney, George Fuentes, Ryanne Kim,Doug Lee, Alex Moors, Chris Palazzo, Mario Sader, Emeric Trahand

Storyboard Artist: Ed Traquino, Brian Wilcox

CG Lead/Technical Director: Vadim Turchin

3D Animation: John Kalaigian

3D Modeling: Adam Rosenzweig

3D Lighting: Mirelle Underwood

2D Animation: Tim Regan

Rotoscoping: Joe Brigati, Leslie Chung, Sergei Martirosov

Lead Flame Artist: Aska Otake

Flame Artist: Pete Amante, Dino Tsaousis

Editor: Sam Goetz

Assistant Editor: Matt Torti

Production Coordinator: Ilona Klaver


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