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Top 6: March 10th 2010
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Department for Transport: Named RidersTop 6: March 10th 2010
AMV BBDO, London has created a new campaign for the Department for Transport, aiming to tackle the huge over representation of motorcyclists in road casualties, by getting car drivers to think about the person behind the helmet. The new £3.5 million 'Named Riders' campaign airs March 1st on national TV, supported by radio, online and outdoor activity.
The THINK BIKE. THINK BIKER campaign will also appear across posters, radio, Facebook brand profile page and a THINK! Youtube branded channel throughout the month of March.
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