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Universal Studios Hollywood: Crushed
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A burning flipped over car at the front gate is not usually the most inviting imagery for theme park advertising. But that’s what makes the latest effort from David&Goliath for Universal Studios Hollywood so unique in the category. Their new campaign for the new King Kong 360 3-D doesn't simply boast about the ride’s impressive technological features. Instead it teases viewers and builds excitement by conveying the reality of Kong's path of destruction and sheer scale as we ready the audience for a new state-of-the-art attraction.
Executive Producer: Carol Lombard Related
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