Nike: Bleed orange

Nike continues its campaign for the Dutch National Team through its 'Bleed Orange' manifesto, created by Wieden+Kennedy Amsterdam. The 'Bleed Orange' film is the next phase a campaign that will introduce a previously unseen swagger to the Dutch National Team and its fans. The film continues the tape art element introduced during the Dam Square takeover in December, and builds from there, with inspirational messages taped in and around football training grounds. It focuses on the new-found resolve, unity, and determination in this year's squad.