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Top 6: March 24th 2010

Philips Televisions: Parallel Lines Trailer

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Top 6: March 24th 2010
The campaign from DDB London demonstrates that Philips Televisions, with award winning picture quality, superior sound and Ambilight technology, can bring that unique cinematic experience into your home, through the power of storytelling. Or as the campaign tells it, "There are millions of ways to tell a story. There's only one way to watch one."

A single piece of dialogue, with no direction or setting, timescale or language, was composed to form the basis of the 5 short films by Ridley Scott Associates. This single piece of dialogue serves as the glue that binds the films into a truly unique experience, proving while there are many ways of interpreting a story, there is in fact only one way to watch these stories at home: on a Philips Flat Screen TV.

Neil Dawson, Philips Chief Creative Officer, DDB Worldwide: "After the success of 'Carousel' we, once again, had to produce surprising content that was able to showcase Philips understanding of cinema. By creating 5 different films with identical dialogue we are single-mindedly communicating that whatever the content, a Philips television is the only way to watch it."

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