TV ad: John Deere: Larry

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Given the current state of the economy, John Deere decided to tap into its emotional capital and offer consumers optimism and aspiration. In a new campaign from GSD&M Idea City, Austin entitled "What Will You Create," John Deere is featuring loyalists who use their tools to create visionary lawn art. We see the stories of these people unfold through TV and digital elements as they seek to inspire others to see the greater possibilities of John Deere machinery.

Category Other
Agency GSD&M Idea City, Austin
Uploaded 8 April, 2010

Credits

Director
Stacy Peralta
Executive Creative Director
mark taylor
Group Creative Director
Tom Gilmore
Group Creative Director
Rich Tlapek
Creative Director/ art director
Sean Keith
Creative Director/ art director
Tom Gilmore
Creative Director/ writer
Tom Campion
Creative Director/ writer
Rich Tlapek
Executive Producer
Monique Veillette

Other credits

Editor/Offline: Steve Prestemon of White House Editorial, Santa Monica, CA

Editor/Online: Therapy, Los Angeles

Colorist: Stefan Sonnenfeld, Company 3, Santa Monica, CA

Account Director: Lauren Hood

Account Manager: Cara Maschler

MUSIC:

Pearl = Skylab

Larry = Tequila Mockingbird. Austin

Stan = Tequila Mockingbird, Austin

Jenks = Singing Serpent, San Diego

John Deere: Larry

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John Deere: Larry

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