 |
Tv
American Honda Motor Co., Inc.: National Hockey League - OutdoorRink
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Honda and RPA have created a new spot, “Outdoor Rink,” to promote Honda’s sponsorship of the National Hockey League (NHL) and convey Honda’s passion for the sport.
Shot in Minneapolis, Minn., “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players brought the spot’s story to life: Pat LaFontaine, formerly of the New York Islanders, Buffalo Sabres and New York Rangers; Mike Richter, who led the NY Rangers to the 1994 Stanley Cup and played on the team for 13 seasons; and Neal Broten, who played on the gold medal-winning 1980 Winter Olympics team and with the Minnesota North Stars, Dallas Stars, New Jersey Devils and Los Angeles Kings. The Pilot, Ridgeline and all-new Accord Crosstour are showcased. “We wanted to tell a heart-warming story that captures the true spirit of hockey,” said Joe Baratelli, SVP, Creative Director at RPA. “This spot is intended to bring attention to Honda’s NHL sponsorship while demonstrating that Honda truly embraces the game of hockey.”
Line Producer: Kammie James Related
Honda Accord Crosstour: Instruments
RPA, Santa Monica 
Crosstour: Boxes
RPA, Santa Monica 
Honda Accord Crosstour: Squirrel
RPA, Santa Monica 
Honda: "Happy Drivers - People Movers"
RPA, Santa Monica 
Honda: "Happy Drivers - Accord"
RPA, Santa Monica 
Honda: "Happy Drivers - Civic"
RPA, Santa Monica |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
