Lay's: Wind Up Chip Truck

Delivering happiness one bag at a time. In celebration of National Potato Chip Day last month, Juniper Park Toronto pimped out a Lay’s delivery truck with a large 3D rotating wind-up key. The effort was meant to harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning. The truck visited locations around New York City including Times Square and Central Park and handed out over 10,000 bags of chips for sampling.