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MillerCoors: Miller Light - Skirt


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Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. In each of the :30s, a man orders a light beer from an attractive female bartender who, upon determining he is oblivious to taste, slides him a bland no-name brew and tells him to come back when he loses whichever ostensibly girlish accessory adorns him.

Read more: http://www.trustcollective.com/portfolio/content/tool_millerlite.php

Creative Commentary
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Credits Other credits

Client: MillerCoors

Spots Title: Carry-All (featured), Skirt (featured), Panties, Antique, Lower Back Tattoo

Air Date: April 2010



Agency: Draftfcb

Group CD: Chuck Rudnick

Art Director: Gordon Sang

Copywriter: Brian Siedband

Agency EP: Rob Farber



Prod Company: Tool of North America

Director: Erich Joiner

DP: Bob Richardson

Tool EP: Brian Latt

Tool EP Digital: Dustin Callif

Tool Line Producer: Joby Ochnser



Editorial: Spotwelders

Editor(s): Dick Gordon, Dan Maloney



Telecine: Michael Masur



Post/Effects: Filmworkers

Lead VFX/Inferno Artist: Rob Churhull



Music: Emoto Music



Sound Design: CRC

Sound Designer: Mark Ruff



Audio Post Company: CRC

Audio Post Mixer: Mark Ruff



Shoot Location: LA

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