TV ad: Wilkinson Sword: Front Page

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Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to hairoffmystuff.com where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: ‘front’, ‘back’ and ‘nuts and bolts’.

Jeffrey Chapman, the global director of brand communications for Wilkinson Sword said: “We set out to use a light sense of humor and a range of charming stories to help men understand that body grooming is something that most guys could benefit from.”