Chemmart Pharmacy: Hoarse Whisperer

After Jimmy Jaques, known as the voice of harness racing in South Australia, lost his voice right in the middle of a call, he literally became a national talking point and internet sensation overnight. Chemmart, a nationwide chemist chain in Australia, jumped on the opportunity by launching a topical radio spot via JWT Melbourne hours after the story broke.

See Jimmy's original call here:
http://www.youtube.com/watch?v=hnfbzG8jMGg