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Mini Bis Chocolate: Chocolate Tree

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To launch Mini Bis Chocolate Ogilvy Brasil Sao Paulo distributed mini-cocoa seeds as a gift to users of the game Happy Harvest, the most successful application on Orkut (the largest social network in Brazil).48 hours later, the surprise: the seeds turned into Chocolate Trees where pots of Mini Chocolate Bis sprouted. Chocolate can be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one."
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Social Media Planner: Alessandra Ferreira

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