Interactive ad: Mini Bis Chocolate: Chocolate Tree

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

To launch Mini Bis Chocolate Ogilvy Brasil Sao Paulo distributed mini-cocoa seeds as a gift to users of the game Happy Harvest, the most successful application on Orkut (the largest social network in Brazil).48 hours later, the surprise: the seeds turned into Chocolate Trees where pots of Mini Chocolate Bis sprouted. Chocolate can be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one."