Gatorade: City Circuit

Gatorade is a sponsor of the City2Surf. A fun run 75,000 people take part in. A run 74,500 people don’t train for. So Gatorade did something about it. Via DDB Sydney, they picked seven sites around Hyde Park and turned it into a training circuit in the weeks leading up to the City2Surf.
They turned Sydney’s biggest park into a 1km training circuit.
Thety consulted the Australian Institute of Sport and developed a training circuit including push ups, lunges, dips squats, abdominal plank and stretching.
Using the features at each location to determine the exercise.
Benches were used for dips. A grass area for abdominal plank and a bus shelter became a stretching station.