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Sprint: Firsts
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Mothership directors Dael Oates and David Rosenbaum teamed up with Goodby Silverstein & Partners San Francisco to roll out the world’s first 4G mobile phone, the Sprint HTC EVO, in a new :60 spot titled “Firsts.” The spot premiered June 2nd, and showcases an elaborately choreographed domino effect toppling the world’s technological and cultural “firsts," including a steam engine, a gramophone, a television, an airplane and a rocket ship. As innovation after innovation falls, the spot ends to reveal the Sprint HTC EVO still standing. Stellar visual effects were provided by Mothership’s sister shop, Digital Domain.
Executive Creative Partner: Jamie Barrett Related
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