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EA Sports: Team Golf
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Working via agency Heat, Anonymous Content Director Justin Reardon released an entertaining :30 introducing Electronic Arts' Tiger Woods PGA Tour 11 videogame. The dynamic spot, which aired during Game 2 of the NBA Finals, starred the famous golfer leading a squadron of US golfers against a team from the European Union (EU). The fast-paced spot has everything from an eagle-suited mascot launching a golf cart through a team banner to a cheering grandstand split between US and EU fans. The spot culminates with the American fans cheering on Woods as he sinks a putt to win the tournament.
Read more: http://www.trustcollective.com/portfolio/content/anonymous_ea.php
Client: EA Sports Related
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