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Top 6: June 30th 2010

Financial Times: Economy

Top 6: June 30th 2010
A new tactical campaign created DDB London to promote the FT's coverage of the UK Emergency Budget being held on Tuesday 22nd June.The tactical print campaign plays on the challenge faced by the new government as they prepare to announce the emergency budget by utilising the iconic Tesco Value design to make comment on the way the new government plans to tackle the deficit by making cuts and savings wherever possible.

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