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Top 6: June 30th 2010
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Viagra: Erection masthead

Top 6: June 30th 2010
For client Viagra, M&C Saatchi, Auckland gave the masthead of New Zealand's largest gay newspaper, an erection. By repositioning the masthead, and punctuating it with a single Viagra pill, they demonstrated the benefits of Viagra in a surprising and impactful manner.
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Client Services Director: James Johnston

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