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American Airlines: Journey

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With Shanghai expecting 70 million visitors for its historic 2010 World Expo, some of the world's most prominent companies are staging memorable ads at the 242 displays, representing 192 nations and 50 international organizations. The six-month expo, which opened May 1 and runs until Oct. 31, presented American Airlines with the perfect opportunity to promote its brand in general, and its nonstop service from Beijing and Shanghai to Chicago, in particular. The airline giant, through the creative team at TM Advertising, American's long-standing agency of record, enlisted Blind to produce a memorable spot that will air in multiple locations, including the huge outdoor screen at the USA Pavilion and as in-flight entertainment on selected international American Airlines flights.

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Other credits

Client: American Airlines

Spots Title: Journey

Launch Date: May 2010

Agency: TM Advertising

CD/AD: Shane Diver

CD/Copywriter: Leigh Sander

Agency Producer: Stephany Strah

Prod Company: Blind

Director: Erik Buth

DP: Rick Spitznass

EP: Dave Kleinman

Line Producer: Leigh Miller

Post/Effects: Blind

CD: Erik Buth

EP: Dave Kleinman

Producer: Steiner Kierce

CG Supervisor: Matt Rosenfeld

Designer(s): Erik Buth, Delfino Gamboa

3D Animator(s): Jason Kim, Chris Marcet, Andrew McMasters, Jae Yoo

2D Animator(s): Matthew Encina, Thomas Home, Daniel Chang, Greg Gunn, Chris O'Neal

Storyboard Artist: Vincent Lucido

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