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M&M Pretzel: Listen Buddy

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The launch of the new M&M’S Pretzel by BBDO New York is the biggest launch in recent M&M’S history. More impressive, it reflects a completely integrated and holistic approach. In the launch work, we see the return of Orange and the introduction of a new character, aptly named Pretzel Guy.
Credits Other credits

Edit House: PS260

Visual Effects House: LAIKA Animation

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