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Top 6: June 30th 2010

Drive Dry: Drive Dry - Evidence Bags

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Top 6: June 30th 2010
Brandhouse liquor company's Drive Dry initiative through FoxP2, Cape Town wanted to confront South African's nonchalant attitude towards drinking and driving. Potential drunk drivers needed to be reached at the crucial time when they are thinking of driving home after a party.
The thought that drinking and driving turns your car into a murder weapon led to the idea of placing cars inside giant evidence bags.

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