Sainsbury's: Sainsbury's Summer 2010

Sainsbury’s and AMV BBDO are launching a new TV ad featuring Jamie Oliver, which aims to help the Brits make their summer holidays taste great, and to get them excited about barbeques, picnics, garden parties and lush summer evenings. The spot entitled ‘Sainsbury’s Summer 2010’ launches July 1st on National TV.
The British summer is not here for long, so Sainsbury’s believe everyone should make the most of it. This means getting outside, spending time with the kids, enjoying the warm weather, the long days and most importantly: eating lots of great tasting food.