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Top 6: July 28th 2010

Perrier: The Perrier Mansion

Top 6: July 28th 2010
The website for 'Perrier with Dita Von Teese'combines sexiness and interactivity. This website via Ogilvy & Mather Paris takes you go to a luxury mansion, where you can spend some quality time with the sultry burlesque star. Ogilvy Paris, who created the interactive adventure, let Dita inform her fans of this exciting campaign via Twitter and Foursquare. The plan was to make a more interesting campaign with a celeb, not just to place their face on the product. The Perrier by Dita Von Teese campaign is original in that it brings sex appeal to interactivity.

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