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Classic Rock: Jimi Hendrix

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DMG Radio Australia is celebrating the power of Classic Rock music with a campaign for Classic Rock 95.3FM (Sydney) and Classic Rock 91.5FM (Melbourne), created by Three Drunk Monkeys. The campaign, “Classic Rocks Lives On”, positions the stations as the spiritual home of the Classic Rock movement in Australia and the only stations that give people a richer and deeper classic rock experience. The first series of ads show the names of much-loved Classic Rock artists and the year they were born, but not the year they died: the message being that “Classic Rock Lives On” at 95.3FM/91.5FM. The second set of executions celebrates the feeling and emotion inspired by Classic Rock with a series of life portraits of people rocking out, shot using interesting camera techniques.
Credits Other credits

Lead Creatives: Matt Heck, Damian Fitzgerald and Kelly Boulton

Executive Planning Director: Fabio Buresti

Group Content Director: Dan Beaumont

Content Director: Emily Thompson

Content Executive: Naomi Iland

Agency Print Producer: Tom Harrison

Print Production: Lucy McIntosh, Terry Chisholm

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