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Mazda: Whale
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A fresh multi media campaign from Mazda through JWT London to demonstrate the lengths drivers of the MX-5 sports roadster have to go to find comparable thrills to driving it. The work shows people embarking on extreme experiences ranging from treating the Hoover dam as a halfpipe to riding bareback amongst a herd of stampeding buffaloes with your mates. The films appear on a dedicated "Thrill seekers" microsite and are accompanied by digital, press and outdoor activity.
Guy Hayward, chief executive of JWT London said: "For car advertising to focus on the thrill of the ride rather than a beauty shot of the model is a huge break from tradition." rather than a beauty shot of the model is a huge break from tradition."
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