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J2O: The Big Live TV J2O Pub Quiz
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The campaign from BBH, London is based on the J2O Pub Quiz, which launched earlier this year in pubs around the country. The ads, which are aired in Big Brother and the subsequent program every Friday for four weeks, take a real round from the quiz and ask questions that drive traffic to www.j2o.co.uk where viewers submit their answers. Entrants then wait to see if they their name pops up, live on TV, in a subsequent ad break later that night.
The first advert, shown during an ad break during the evening’s first show, will ask viewers a question and encourage them to take part in the quiz online at the J2O website, www.j20.co.uk. The second advert shown later in the evening during the second eviction show will reveal the winner of the competition live on TV, who will receive a trip abroad for them and their mates as a prize.
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