Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Morning Fresh: Dirty Dishes

To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. It's all thanks to our cutting edge, Aqua Beefcake Transition Technology™.

Inspired by the sort of dirty calendar a cash-strapped Fire Station would produce, this multi-media campaign uses web, viral, point of sale and interactive technologies (including a Facebook quiz ,and a 'Dirty Message' the user can design themselves) to bring the Dirty Dishes range to life.
Credits Other credits

Group Business Director - Michael McEwan, Senior Account Manager - Livia Montalto, Account Executive - Georgia Newton

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news