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Morning Fresh: Dirty Dishes

To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. It's all thanks to their cutting edge, Aqua Beefcake Transition Technology™.

The promotion launched digitally with banners, viral films and a website that sought to entertain as well as provide an ordering mechanism.

There was also an opportunity to use interactive technology to promote the dishes range. That's why a Facebook quiz was developed (incorporating special man-alysis™ software to help ladies find their ideal man), in conjunction with a 'Dirty Message' that users can design and send on to friends.
Credits Other credits

Group Creative Director - Nick Cummins

Lead Designer - Mark White

Mike McGill - Designer

Ben Cooper - Designer

Will Dady - Flash Developer

Lorenzo Spadoni - Flash Developer

Carlo Cruz - Developer

Damian Buttler - Developer

Morris Salahifar - Developer

Group Business Director - Michael McEwan

Senior Account Manager - Livia Montalto

Account Executive - Georgia Newton

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