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Newpan Service: Honey Rock

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Newpan is the No. 1 electronics retailer in the country The ad from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv refers to the famous biblical story when Moses did the impossible and brought water out of a rock.Here we used honey instead of water as honey is a traditional food eaten on Rosh Hashana (the Jewish New Year).The line:The things we'd do for you. Happy New Year. Newpan Service
Credits Other credits

Executive Client Director: Adam Polachek

Account Supervisor: Shiran Chen Gross

Account Manager: Merav Greenshtein, Inbal Stern

Planning Director: Lahav Yoni

Planner: Zohar Reznik

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