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Top 6: September 8th 2010
TV

VB: Cry

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Top 6: September 8th 2010
This Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney.

The campaign will feature a number of executions including two television commercials.

'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.
Credits Other credits

Creatives (other campaign elements): Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnston, Omid Amidi, Paz Molina

Business Director: Jamie Clift

Account Director: Esther Knox

Sound Designer: Simon Lister & Tone Aston

Casting: Peta Einberg

Account Manager: Lucy McBurney

Planning Director: Sudeep Gohil

Senior Planner: Chris D'Sylva



Marketing Director: Peter Sinclair

Group Marketing Manager: Paul Donaldson

Senior Brand Manager: Craig Maclean

Trade Marketing Manager: Michael Ismailoglu

Assistant Brand Manager: Ashley Barton

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