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Care Australia: Breathe

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In an ad that steers away from the usual poverty stricken images associated with third world charities, CARE Australia along with DDB Group Melbourne have created a new campaign, highlighting the little known fact that if you help one woman out of poverty, she'll bring four more with her. The launch ad titled, 'Breathe' uses the analogy of drowning to haunting effect, highlighting how little it costs a day to empower women to make a real difference.
Credits Other credits

Rapp Managing Director - Tess Doughty

Sound - Final Sound Recording

Music - The Big Scary, Level Two Music

Online - Digital Pictures

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