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Top 6: September 29th 2010
Interactive
Baby Carrots: Baby CarrotsTop 6: September 29th 2010
Baby carrots are the new chips, the new cool snack, the new junk food. A bunch of carrot farmers are trying to sell baby carrots as junk food, and it’s working.
The “Eat ‘em Like Junk Food” campaign was, according to the videos, started by a bunch of carrot farmers that want people to get excited about carrots, and stop thinking about them as boring vegetables. The marketing campaign via Crispin, Porter + Bogusky, Boulder uses the same tactics as soda and junk food commercials, but mocks those tactics at the same time.
Programmer: Tom Pearson, Mark DeVries, Jason Schertz, Sam Brenner, Jimmy Pino, Camilo Silva, Mike Bucks |
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