Kellogg's Cornflakes: Big Breakfast

In his latest commercial, Spank’s Tim Brown celebrates breakfast in the city with Leo Burnett, London and Kelloggs Cornflakes.

The commercial features hundreds of people enjoying a street party breakfast in the summer sun. As the street awakens to the dawn chorus, so they realise their street has been bedecked in tables, chairs, and packs of Cornflakes. It’s a beautifully observed film, full of natural performances and deft direction, but the message is simple; Kelloggs is a great way to start the day, so why not invite the neighbours and make it a “Good Morning”.

“Big Breakfast” aired for the first time this weekend during the X Factor, making it the most viewed al fresco breakfast of all time?