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Triple M: Everything Melbourne 1
Triple M, via agency George Patterson Y&R, Melbourne, is launching a new marketing campaign to promote their hot Breakfast team Eddie McGuire, Luke Darcy and Mieke Buchan, including TVC and outdoor that encompasses 'everything Melbourne'.
The two 30 second TVCs showcase iconic Melbourne landmarks and encapsulate all things that Melburnians know and love. Iconic landmarks, people, places and things are featured including Luna Park, Federation Square, the Arts Centre, The Tan, Eureka, Crown, the MCG, Footy, St Kilda player Nick Riewoldt, Shane Warne, Molly Meldrum, trams, laneways, tennis, hook turns, rain and Eddie's own Broadmeadows. The television campaign will be supported by large format outdoor gracing the city and surrounds with the same theme. Triple M's iconic Dr Dan track is used in the campaign as a continuation of the return to its rock roots.
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