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Wrigley: Mermaid

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DDB Sydney has launched a new TV campaign for Wrigley Eclipse Mints titled 'After Anything Mint'. From 'abominable coffee breath' to 'funky fish breath', the TVCs illustrate that Eclipse Mints are the mints that give you Powerful Fresh Breath after 'Anything'.

The 'Yeti' and 'Mermaid' TVCs demonstrate typical everyday scenarios where mints are needed to solve a bad breath problem. But instead of humans, mythical creatures (with particular habits) have been used to show how Eclipse mints are the solution to freshen your breath, no matter how bad. Prosthetics for the Yeti and mermaid characters were all produced from scratch and shot in camera
Credits Other credits

General Manager: Robbie Moore

Business Management: Rebecca Crawford & Matt James

Planning Director: Catriona Collins

Media Agency: OMD

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