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Subaru: Designers


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When Harvest Films was approached by agency Carmichael Lynch to launch a multiplatform campaign “Mediocrity” for client Subaru, it was clear the experience would be anything but ordinary. The Mediocrity launch is a playful send-up of automotive advertising and a reflection of how the average consumer perceives car shopping.
Credits Other credits

MEDIOCRITY CREDITS



Agency: Carmichael Lynch

ECD: Jim Nelson

GCD: Randy Hughes

GCD/ Art Director: Brock Davis

GCD/ Writer: Matt Elhardt

Sr. Digital Designer: Joe Kral

Director of Integrated Prod: Joe Grundhoefer

Director of Digital Prod: Pete Mertz

Sr. Integrated Producer: Freddie Richards

Sr. Digital Producer: Jennifer Helm

Account Director: Melissa Schoenke

Account Leader: Dan Hoedeman

Account Manager: Chelsea Moran

Sr. Project Manager: Jennifer Abbey





Production Company: Harvest Films

Director: Baker Smith

EP: Bonnie Goldfarb

EP: Scott Howard

HOP/Prod: Rob Sexton

Line Prod: Mala Vasan

DP:Jonathan Sela

Production: Designer: Fanae Aaron



Website Development: Exopolis



Editorial: Channel Z

Editor: Charlie Gerszewski



Music: Beacon Street

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