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Top 6: October 20th 2010

Chill: Les man Billboard

Top 6: October 20th 2010
Flavoured milk in the Western Australian market is heavily consumed by blue collar males. It is the drink of choice on building sites and other manly work places. To launch the brand's new 'Man Up' positioning line Marketforce Perth produced this two stage outdoor campaign, with the "Les Man" teaser appearing for 2 weeks before the launch.

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