Bell Shakespeare Company: Hell

The challenge for Moon Communications Sydney was to get young audiences excited about theatre, and also plays they've seen before or considered old-fashioned.The solution was to focus on the themes that lay at the heart of each play – like betrayal and love and greed - and convey those themes in a contemporary way.The result was this poster campaign, featuring simple formulas for life. The posters were followed up with the Bell Shakespeare subscription brochure.