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adidas: adidas Slim Chin: TEST YOUR FAST

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‘Test Your Fast’ is the digital component to 180’s ‘Fast Don’t Lie’ campaign for adidas basketball.

The interactive experience evolves YouTube’s functionality, developing the channel from a platform for watching video, to a place for interacting with video. In other words pushing YouTube into a gaming territory.

Slim Chin’s ‘Test your Fast’ allows you to control what’s happening on the screen; and the action plays out in video from your own POV. You put on the adiZero Rose basketball shoes and step onto Slim Chin’s court to play a game with Derrick Rose. He does two moves, both times ending in an epic shot. You then have to keep up with him, matching his ‘fast’ in two moves, using your keyboard.

Once you’ve played Derrick Rose you arrive at the end frame where you can explore the adiZero Rose shoe and check out the rest of the basketball collection; play again, or share the experience through your social networks.

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