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Volkswagen Jetta: Volkswagen Jetta Paper
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When boutique creative agency Red Urban partnered with production company 1stAveMachine and its Director Vinicius Costa, the team was able to turn what was originally a traditional broadcast campaign into a pioneering stereoscopic 3D production.
As the new Volkswagen Jetta hugs the curves of a canyon road, each of the industrial designer’s pen marks cover a paper façade. With a gust of wind, the paper flies off revealing an engineer’s renderings. With another burst of wind, each piece of paper simultaneously floats away introducing the newly designed 2011 Jetta.
Agency: Red Urban Toronto Related |
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