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Bonds: Dodgy Undies Amnesty

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With an estimated 15 million dodgy undies in circulation throughout Australia, The Campaign Palace this week launches the Bonds Dodgy Undies Amnesty, an initiative to encourage guys (and of course their partners) to ditch their old underwear.

Bonds long-time brand ambassador, Pat Rafter, fronts a series of humorous executions to persuade guys to swap their ‘swiss cheese’, ‘peek-a-boo’ and ‘sadsack’ jocks for Bonds new comfy Guyfront trunks.
Credits Other credits

Copywriter: Ash Nadiu

PLANNER: Karen Dwyer

SOCIAL MEDIA: Holler

POST PRODUCTION: The Editors

MEDIA AGENCY: Mediacom

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