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Bonds: Dodgy Undies Amnesty
With an estimated 15 million dodgy undies in circulation throughout Australia, The Campaign Palace this week launches the Bonds Dodgy Undies Amnesty, an initiative to encourage guys (and of course their partners) to ditch their old underwear.
Bonds long-time brand ambassador, Pat Rafter, fronts a series of humorous executions to persuade guys to swap their ‘swiss cheese’, ‘peek-a-boo’ and ‘sadsack’ jocks for Bonds new comfy Guyfront trunks.
Copywriter: Ash Nadiu Related
Bonds: Mash
The Campaign Palace, Sydney 
Bonds: Patty Cake
The Campaign Palace, Sydney 
Bonds: Cricket Tennis
The Campaign Palace, Sydney 
Bonds: Racey
The Campaign Palace, Sydney 
Bonds: Feel Free, Feel Supported
The Campaign Palace, Sydney 
Bonds: Motorcycle
The Campaign Palace, Sydney |
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