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Top 6: November 3rd 2010

Atzum - The Task Force on Human Trafficking: Women For Sale

Top 6: November 3rd 2010
An installation by Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.Real women were put on display with price tags and details including their name, weight, height and measures.

Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.

The installation aroused huge amount of publicity both in Israel and around the world.
Credits Other credits

Art Director: Gil Aviyam

Copywriter, Interactive: Liron Ben-Yacov

Art Director, Interactive: Dan Kashani

Executive Creative Director, Branding: Zeev Ravid

Designer, Branding: Gilad Boby

Executive Client Director: Tal Fishbain

Account Supervisor: Yael Yuz

Account Executive: Lia Gat

Head of Strategic Planning: Yoni Lahav

Planning Director: Vered Golan

Planner: Ayelet Esformes

Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy

Meishav Manager: Ziv Yom-Tov

Production Company: Eyal Naor EXP

Director: Roy Shalem

Photography: Eyal Nevo

Media: Union

Actors Agency: Levana Hakim

Makeup and hair: Merav Levison, Betty Pakado

Costumes: Yael Shenberger

Recording Studios: Shapam, Soundhouse

Narrator: Oded Davidoff

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