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Ford: Ford Mondeo - "True Beauty"
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The "True Beauty" TVC from Ogilvy London features stunning VFX from Digital Domain, using a CG x-ray effect to illustrate that the Mondeo has more than just surface appeal - it's beautiful, but the streamlined and efficient mechanics underneath are beautiful too. Digital Domain combined real photographic imagery (for the exterior beauty) with dynamic x-ray imagery (for the interior beauty). Their software package included Autodesk Maya, V-Ray, and Mental Ray for some renders. The spot is airing in the UK and France.
Animation and Visual Effects by: DIGITAL DOMAIN, INC. Related
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