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Top 6: November 10th 2010

Sony Playstation: Victor

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Top 6: November 10th 2010
As we grow as a society, we gradually get less affected by things. We stop behaving spontaneously and become more rational. We think carefully about how to react according to social conventions. This makes us get slowly further away from our purest state.
PlayStation arrives in Latin America to help us get closer to that wonderful state, which is natural to us from the moment we are born. A state in which we are ourselves.
We cry, we get moved, we celebrate , we feel annoyed and our heartbeats speed up.
It is a state that we call 'State of Play'. It is achieved when we play with PlayStation.
We have recently discovered a man on Earth who's able to live constantly in this state. His name is 'Victor'.
Credits Other credits

Executive Producer: Alvaro Gorospe/Irene Nuñez Palma

Post Production Company: Serena

Sound Company: Sonomedia

Song: 'Young at heart' by Frank Sinatra

Advertiser's supervisor: Mark Stanley/Rossana Schach

Account director: Joseph Baide

Executive account : Reinier Suarez

Regional Account Coordinator: Ana Bogni

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