TV ad: Fosters: Priority Airport

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If you become a Fosters Priority members, you can buy tickets to most popular concerts 24 hours before they're for sale for all. The first case proved the idea works: Finnish Metal heads bought 2000 tickets in just one day. This is a joint operation of Hartwall, Live Nation and Active ark. To promote it 358 Helsinki did commercials where music fans are a little too used to their priority status.