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Netflix: Chosen-Animation


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Netflix is a tale of charm and curmudgeon, friendship and family, classic and contemporary. To produce a fitting pastiche, Superfad went to animation’s roots and used traditional cell animation to bring the spot’s furry stars to life. Agency:Goodby Silverstein & Partners In the Superfad studio excitement was palpable as an animation table replaced a computer station. The hand drawn animation was then given the modern touch and merged seamlessly with the live action footage. The result is a spot that is a nod to beloved films of yore with a of the moment message: whenever and wherever you want to watch films, Netflix has streaming content to please everyone…and even charm the mildly cynical.
Other credits

Netflix Credits:

Agency: Goodby Silverstein and Partners

Group Creative Director: Jim Elliott

Producer: Cathleen Kisich

Art Director: Chris Logan

Copywriter: John Wolanske



Animation Production Company: Superfad

Creative Director: Justin Leibow

Executive Producer: Kevin Batten

Head of Production: Darren Jaffe

Senior Art Director: Rich Scurry

Producer: Danielle Hazan

Editor: Erik Barnes

Main Character Design: Thomas Paul Thesen

Storyboards/In-betweener: Aaron Sowd

Lead Animator: Frans Vischer

Key Clean Up/Lead Animator: Debra Armstrong

Matte Painter: Joe Kennedy

Flash Animator: Tim Burlingame

2D effects: Phillip Vigil

Compositor: Carlos Florez

Flame Finish: Matthew Lydecker

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