Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Bouygues Telecom: Facebook Book

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Bouygues Telecom asked us at DDB Paris to come up with an idea to launch their facebook platform.They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke.We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online.So we created an app that could change that, and keep your facebook, in a book.Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour.
Credits Other credits

Account Supervisor : Marie-Laure Dangeon / Antoine Gilbert

Strategic Planner: Fabien Leroux

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news