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Top 6: November 24th 2010

Pascall: Clinkers - Rainbow Garden

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Top 6: November 24th 2010
Most confectionery brands are aimed at kids. However Pascall identified that many of their consumers are adults that have grown up with the brand, and they still love the lollies as much as they did when they were young. With the idea that Pascall are 'Lollies for Grown Ups' DDB New Zealand created spots in the style of childhood children's shows with adult themes for their grown up audience.
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Greg Jones, Keri Aves

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